The Macallan Room Serves Up Drams in Style

The Macallan Room at K11 MUSEA is a showcase for its Scottish single malt whiskies, offering tastings and other experiential events. Image courtesy of The Macallan.
The Macallan Room at K11 MUSEA is a showcase for its Scottish single malt whiskies, offering tastings and other experiential events. Image courtesy of The Macallan.
The Macallan Room at K11 MUSEA is a showcase for its Scottish single malt whiskies, offering tastings and other experiential events. Image courtesy of The Macallan.
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CoBo Social Market News Reports

The Macallan’s new site at K11 MUSEA in Hong Kong is a showcase for its Scottish single malts, offering tastings and other experiential events to introduce guests to the aromas and tastes of its whiskies.

 

TEXT: Jacqueline Kot
IMAGES: Courtesy of The Macallan

With an aroma made up of smelling notes that can range from apples and raisins to toffee, vanilla and chocolate, and a rich warm colour that resembles creamy caramel, a single malt whisky is both decadent and refined, and one that is as intriguing and full of character as a fine wine.

 

The Macallan Room at K11 MUSEA is a showcase for its Scottish single malt whiskies, offering tastings and other experiential events. Image courtesy of The Macallan.

 

The team at The Macallan hopes to showcase all this at The Macallan Room in K11 MUSEA, a dark-paneled room featuring the brand’s much-loved whiskies, including bottles from The Macallan’s Fine and Rare collections, such as a 72-year-old single malt that were placed in the casks just after the end of World War II. A global first for The Macallan, the brand will hold tastings and experiential events at the retail site.

“We offer a fully immersive retail experience, promising discovery into the very heart of The Macallan, through events, advocacy programmes and tastings, including opportunities where whisky enthusiasts can be part of bespoke whisky appreciation sessions with our brand ambassador and discover our full range of liquids, including our Fine and Rare collections and the exceptional 72 Year Old,” says Jaime Martin, managing director for Edrington Hong Kong & Macau, the company that own, produces and markets The Macallan whiskies.

Recently the brand hosted a series of private tasting events that paired chocolate and whisky mooncakes, made especially for the occasion by The Peninsula, with two new whiskies—The Macallan Double Cask 15 Years Old and 18 Years Old. The Double Cask collection is so named as the casks are made from oak sourced from both Northern Spain and France’s Pyrenees region in Europe, and from Ohio, Kentucky and Missouri in the US. The casks are crafted and filled with sherry in Jerez, Spain, to season it and infuse the wood with all the fruit flavours of a Spanish sherry, before it is emptied and taken to The Macallan’s stunning distillery in Speyside, Scotland, to be filled with single malt whisky and left to age.

“With the Double Cask 15 Years Old, the delicate and indulgent flavours of American oak, including honey, citrus and chocolate, balance The Macallan’s more classic style of rich fruits, sherry and wood spice. The Macallan Double Cask 18 Years Old offers more depth and complexity, with raisins and sultanas subtly balanced by a long after taste of warming oak spice,” says Martin.

The Macallan Double Cask 15 Years Old features a golden-brown tone that brings to mind butterscotch, along with aromas of dried fruit, toffee and vanilla. It’s older cousin, the 18 Years Old, features an amber hue and an aroma that mixes the spicier note of ginger to go with the dried fruit and toffee, with some finishing notes of warm oak spice and orange. Both labels join the existing The Macallan Double Cask 12 Years old to make up the Double Cask Collection.

 

The Macallan Room at K11 MUSEA is a showcase for its Scottish single malt whiskies, offering tastings and other experiential events. Image courtesy of The Macallan.
The Macallan Room at K11 MUSEA is a showcase for its Scottish single malt whiskies, offering tastings and other experiential events. Image courtesy of The Macallan.

 

And from late September to 10 October, more insights into the Double Cask Collection will be showcased in an exhibition at K11 MUSEA, featuring photographs by renowned photographer Steve McCurry, who captured the destinations, people and craftsmanship involved to create the oak casks that gives The Macallan whiskies their distinctive taste.

And with the holiday season just around the corner, The Macallan Room will be offering new products, as well as gift ideas and customisation services for shoppers. Martin himself is partial to The Macallan Sherry Oak 18 Years as a gift. “The whisky is matured exclusively in sherry seasoned European oak casks in Jerez, Spain and I absolutely love it for its rich yet smooth character, robust flavour and gorgeous natural colour, bringing to life everything that makes The Macallan so special.”

 

 

The Macallan Room
507, 5F, K11 MUSEA, 18 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong
+852 59880777

 

 
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