Calling budding Botticellis and Murakamis-in-the-making; get your visual vibes on at K11 MUSEA’s creative Art Jamming sessions.
So inspirational and influential has the role of art become in Hong Kong that the city’s cultural-retail destination—K11 MUSEA—is offering a raft of opportunities for young art aficionados to get their creativity on with a series of free and paying Art Jamming initiatives.
Visitors who like or follow K11 MUSEA’s social media platforms on Instagram (@k11musea, #K11ArtJam) and Facebook, will each receive a sketch, or piece of paper from various booths in K11 MUSEA, on which to colour, draw or “art jam” their creativity.
For the more precocious Picassos, who’ve already switched to canvas, K11 MUSEA runs daily Art Jamming canvas packages (from HK$120 per person) between 12 noon and 6pm at its 7/F Bohemian Garden public area. The price includes art supplies, though would-be New Masters can select the “all-inclusive package” for HK$200, which includes one piece of 30 cm x 30 cm canvas, one set of paintbrushes, one set of acrylic colours, one palette and an apron. For HK$280, the deal includes three canvases.
Once the mini-Monets and Murakamis have finished their masterpieces, snap a picture of the drawing or painting and upload and hashtag #K11ArtJam on Facebook or Instagram. As a result, K11 MUSEA will donate HK$20 to the Lutheran Social Services Department of Hong Kong in support of the wider Hong Kong community. In addition to showing and sharing community spirit, young artists may even be eligible for gifts and prizes from K11 MUSEA’s upscale retail purveyors. In a recent promotion, the top 10 most-liked posts accounts received MoMA Design Store gift cards valued at HK$300.
Or, merge your kids’ love for art with their love for nature on K11 MUSEA’s Kids’ Nature Art Jam, a guided tour to discover native and exotic plants species as well as components from the earth, sky and sea at Hong Kong’s first urban biodiversity museum, Nature Discovery Park (8/F, K11 MUSEA). Treating the park as a studio, children can take inspiration from the verdant surrounds to create their own nature art. (HK$150 for one child and one guardian).
A destination 10 years in the making, K11 MUSEA, dubbed the “Silicon Valley of Culture,” opened its door in August 2019 to usher in a new era of cultural retail that speaks to the growing consumer demand for immersive consumer adventures in art, culture, nature and commerce. By 2024, K11 Group anticipates having a footprint in 36 projects across nine cities in Greater China.