New World Development Launches Hong Kong’s First Large-Scale Donation Platform To Aid The Underprivileged Amid The City’s Toughest COVID-19 Battle

Web view of Share For Good. Image courtesy of New World Development.
Adrian Cheng, CEO of New World Development. Image courtesy of New World Development.
CoBo Social Design and Architecture

The free crowd-donation platform is the first of its kind in Hong Kong, and allows the public to easily donate supplies with the underprivileged and those self-quarantining at home through non-profit organisations..

TEXT: CoBo News
IMAGES: Courtesy of New World Development



Continuing its extensive anti-epidemic efforts amid Hong Kong’s battle with the fifth wave of COVID-19, New World Development has announced the launch of Hong Kong’s first large-scale crowd-donation platform, Share for Good.

Joined by more than 34 non-profit organisations including Yan Chai Hospital, Children’s Cancer Foundation, YMCA, and Hong Kong Family Welfare Society, Share for Good is conceived as a response to the increasing number of Hong Kong citizens undergoing self-quarantine at home, the rising demand for vital anti-epidemic supplies, and the urgent needs of the underprivileged.

Using an innovative digital method that allows for prompt and targeted matching between donors and beneficiaries, the platform is the first of its kind and, in its initial phase, has compiled a list of the 13 most-needed items including rapid antigen test kits, oximetres, cellular SIM cards, supermarket cash vouchers, fast food coupons, face shields, cooling gel sheets, and more. Linking beneficiaries, non-profit organisations and donors, Share for Good can be accessed through its official mobile app and website.

Share for Good is an open platform welcoming all Hong Kong individuals, groups and private corporations. Registered donors may browse through the overall needs list on the platform or the requests from each non-profit organisation, and choose to make in-kind donations or donate cash for the bulk purchase of supplies. With in-kind donations, the platform will match the donors with their selected non-profit organisations directly for donation and delivery arrangements. Meanwhile, all cash donations will be collected by Yan Chai Hospital, which will then purchase supplies in bulk, and deliver them to the non-profit organisation or social enterprise according to the donors’ preference.

No administrative fees are charged in the process, while all logistics fees are covered by New World Development and Share for Good’s logistics partner, Lalamove.


Adrian Cheng, CEO of New World Development. Image courtesy of New World Development.


“The fifth wave of COVID-19 is creating an immense challenge for Hong Kong,” says Adrian Cheng, CEO of New World Devleopment and Founder of K11. “Through the online platform Share for Good, we hope to unite different communities during this difficult time, and using technology we can quickly and efficiently match donors with beneficiaries, so that all supplies effectively reach those in need. We believe that every donation is an act of sharing love among the people of Hong Kong.”

To learn more and sign up to be a donor, visit the Share for Good website here or download the mobile app today (available on iOS and Android).




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