#StrikeAPose! 50 fashion muses hot from Milan at K11|ANTONIA
K11|ANTONIA debuts with over 50 covetable looks for Spring/Summer 2020 curated by iconic brand co-founder Antonia Giacinti. Image courtesy of K11|ANTONIA.
K11|ANTONIA debuts with over 50 covetable looks for Spring/Summer 2020 curated by iconic brand co-founder Antonia Giacinti. [Left] from the theme “Pastel Sorbet Dreams”: ALESSANDRA RICH, Bow Applique Cardigan in Purple; BURBERRY, Emerson T-shirt in White; GANNI, Silk Stretch Satin Floral Skirt in Patina Green; THE ATTICO, Venus High Laced Slingback Heel in Lilac; [Middle] from the theme “Natural Earth Tones”: BURBERRY, Deighton Coat in Light Sand; JACQUEMUS, La Chemise Bahia in White; JACQUEMUS, Le Jean in White; WANDLER, Elza Sandals Lambskin Leather in Rose Quartz Mix; [Right] from the theme “Garden Party”: ALICE MCCALL, Celestial Creature Feather Swing Dress in Spearmint; ALEVI Toni 110 Kim Snake Shoes in Silver. Images courtesy of K11 MUSEA.
K11|ANTONIA exhibition pop-up. Image courtesy of K11 MUSEA.
Last month, K11 MUSEA, Hong Kong’s Silicon Valley of Culture, launched K11|ANTONIA—K11’s first ever-global fashion venture with the world’s most iconic Italian fashion forward style maker, Antonia. Celebrating the arrival of K11|ANTONIA, over 50 boldly styled key Spring/Summer looks curated by the brand’s renowned co-founder Antonia Giacinti and her team were presented on a collective of mannequins.
Each look reflected Giacinti’s signature touch, which sees some of fashion’s biggest names styled with the most sought-after, niche up-and-comers from around the fashion world.
“This season, we carefully selected three key themes—Pastel Sorbet Dreams, Natural Earth Tones and Garden Party. Each one points to the classic K11|ANTONIA man or woman that adorns them, someone who is confident and adventurous in the style and brands they pick,” says Antonia Giacinti.
A ground-breaking collaboration between K11 and Antonia, the new K11|ANTONIA is set to become a top destination for style mavens as a focal point of MUSE EDITION in K11 MUSEA. With over 5,700 square feet of space, K11|ANTONIA debuted both co-founders Antonia Giacinti’s & Maurizio Purificato’s handpicked selection and signature blend of high fashion, streetwear and ready to wear brands. With its unique styling and fashion edits, K11|ANTONIA is a platform for positioning niche brands beside fashion heavyweights. Over 50 established and trailblazing brands including Bottega Veneta, Burberry, Chloé, Miu Miu, Jacquemus, Balmain, Alessandra Rich, The Attico, Alanui, Ambush, Kolor, White Mountaineering and more are available.
Designed by Italian architect Vincenzo de Cotiis, Antonia’s long standing partner in the development of its retail concepts in Milan, K11|ANTONIA features three distinct yet free-flowing spaces dedicated to men’s and women’s ready-to-wear and women’s accessories. The store’s high-impact décor features mirrors, smoky glass, rustic stained glass, steel, brass and marble in a palette of gold, grey, beige and blurry pink. True standout fixtures include a key translucent pastel pink sneaker wall in the men’s area made with specially-treated fibreglass and a custom sculpted curved marble ‘installation’ island in the women’s area that will display and feature key seasonal looks. De Cotiis also designed the hyper-realistic mannequins at K11|ANTONIA. The mannequins are modelled on real people using a special 3D scanning and printing technique. Each mannequin features a special highlight colour as an added artistic touch.
To enjoy a special K11|ANTONIA opening offer, visitors can download the K11 App and use it to scan QR codes on the customised mannequins. They will then receive the exclusive K11|ANTONIA offer directly in their K11 App.