Hong Kong’s Silicon Valley of Culture, K11 MUSEA, is the latest cultural-retail destination in Victoria Dockside located on the harbourfront of Tsim Sha Tsui. Inspired by ‘A Muse by the Sea’, K11 MUSEA is designed to enrich new consumers’ daily lives through the power of creativity, culture and innovation. A destination 10 years in the making, K11 MUSEA opened its doors in August 2019 to
usher in a new era of cultural retail which speaks to the growing consumer demand for immersive consumer experiences in art, culture, nature and commerce.

K11 Group was founded by entrepreneur Adrian Cheng in 2008 with a social mission to incubate creative talent and promote cultural dialogue. In creating K11 MUSEA – K11 Group’s most ambitious project to date – Cheng’s vision is to reinvigorate Hong Kong’s waterfront with 100 Creative Powers and make K11 MUSEA the Silicon Valley of Culture that will inspire global millennials, and facilitate a broader discussion on the interconnectedness of creativity, culture and innovation. By 2024, K11 Group will have gained a footprint in 36 projects (total GFA 30million sq ft) in nine cities across Greater China.