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Born in Boston, Ma., Nels Frye has lived in Taipei, Hong Kong, Hangzhou, Dalian, Chengdu, Beijing, and Shanghai working as a business consultant, freelance writer and photographer, and entrepreneur. Mr. Frye developed market entry strategies in industries from fashion to aviation, packaging, and literary copyright protection. He majored in history at the University of Chicago and his interest in China was sparked by reading the Romance of the Three Kingdoms, one of China’s major historical novels, at age fourteen.

Frye was Editor-in-Chief of Beijing-based LifeStyle Magazine from 2009-2015. He gained international recognition for his street style blog, a valuable record of the looks and attitudes of Beijingers at the start of the 21st Century. As an independent consultant, Frye created exciting collaborations and content for Lacoste, American Rag Cie, The HUB and other clients clients. For over three years, Nels served as Lifestyle Advisor for the Four Seasons Hotel Beijing. Frye has also been invited to speak on the China media and fashion environments by P&G, H&M, Corneliani and Benetton.

His latest project is a start-up that seeks to introduce secondhand fashion to China, called Pawnstar, which has a physical store in the French Concession.

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