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A marketer turned winemaker, my mission is to promote a stronger wine culture in Hong Kong and China, explaining wine in a no-nonsense way and inspiring the average consumer to appreciate and enjoy it.
I specialise in providing marketing services to wine producers and regional wine boards, helping them promote their wines in Greater China via workshops, tastings and other activities. With my good working relationship with members of the trade and media, plus my dedicated and professional approach, I can help you develop marketing strategies that best suit the needs of your business in the market.
There may be no real wine culture in Greater China yet, but the Chinese do love their food. They may have limited wine knowledge but they understand flavour pairings. More importantly, they are eager to learn. I therefore believe that local food and wine pairing is the key tool to unlock their interest in wine. So my activities, where appropriate, will involve food and wine pairing exercises, using the concept of Flavour Colours.